We've now been in Kenya for over four weeks working with our
respective entrepreneurial groups and time seems to be flying by at an
alarmingly quick rate. The main aim of the first couple of weeks with our
groups was to introduce a few tools designed to help them be creative and
innovative with their business and map out every aspect to help minimise risk.
Moreover, a huge emphasis has been placed on extensively testing a chosen idea
in the market because the best validation for any idea is someone actually
paying for it. This highlights the importance of tools such as, the minimum
viable product (MVP), where you take your product/service in its most basic
form to the market and try to sell it. This allows you to see if demand for
your product/service exists and meets any predictions you previously made. This
carries much less risk than taking a completed product/service to the market
only to potentially see it fail, costing you greatly in time and money.
We've shared these tools with our Kenyan groups because many
Kenyan entrepreneurs carry huge amounts of risk and failing can mean they won’t
be able to provide for their family or worse. However, I have begun to notice
that in many cases the struggle isn't with sharing relevant knowledge, but with
facilitating our groups to continue to refer to this knowledge after the
initial lesson. Many individuals still regard market research as unnecessary
because they “know” their idea will work so they don’t need to ask potential
customers, they just think they need an investment to enable the creation of
their idea. Sometimes it can be taxing to outline that simply talking to
potential customers about what they want may be wiser than telling customers
what you think they want. This need for continued support and facilitation
highlights the need for plans to be constructed on how we (Balloon Kenya
fellows) can potentially provide support for our groups once we return to our
home countries.